Media Notes Canonical

In-Store Still Favored For Buying

Customer satisfaction may be down in the U.S. for brick-and-mortar retailers, but globally, the physical store is still the most popular purchase location. PricewaterhouseCoopers study gave this insight and more as our featured lead story in your personal edition of Media Notes Canonical 031115. On Page Two, D & B sees marketing technology as integral part of go-to market execution.

On Page Three, the question is asked: ‘As TV Viewers Time-Shift, What Is the Implication? If you use television for your brand, this is a Must-See article. And did you know, that nearly half of digital shoppers at the Top 10 retailers are mobile-only? Thats on Page Four.

In the Digital Now section, ‘How To Keep Millennials Interest In Content’ is explored. That’s on Page 5. And don’t forget Cinema. This is going to be a big year at the movies. Are you advertising in your local theaters? Finally, on Page Seven, ‘Mobile Advertising Best Practices’ is discussed.

And, if you need assistance in integrated marketing, just give us a call or drop us a note.


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