Convenience is the most important element of the mobile retail experience.

80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store.

Deloitte research shows consumers who shop on their mobile/digital devices while in the store are more likely to make a purchase and spend more overall.

Consumers are using mobile to generate ideas and inspire purchases.

Retailers need to create an experience that allows consumers to engage and interact via mobile.

Retailers need to shift from face-to-face engagement with consumers to one-on-one engagement through their mobile devices.

76% of consumers interact with brands and products before arriving at a store.

Offering online buying and pickup in-store is an opportunity for brick-and-mortar to sell more as consumers view mobile as a research tool and a way to avoid long lines.

Consumers are always online.

Consumers are always connected.

Convenience is the most important element of the mobile retail experience.

As consumers shop in brick-and-mortar stores, they are still interacting with the brand via mobile devices.

Consumers do not stop using mobile at the brick-and-mortar door.

Deloitte forecast digital/mobile interactions will influence 64 cents of every dollar spent in brick-and-mortar stores this holiday season.

63% of mobile video watcher say they should be able to control which ads they see.

41% of people watch video via mobile responded favorably to ads tailored to their interests, per a Millward Brown report.

The average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split equally between TV and online.

Forty-five minutes of the average online viewing time is done on a smartphone, while desktop accounts for 37 minutes and tablet for 20 minutes.

Millennials, Gen Z and Gen Xer consumers were watching as much digital video as television.

In social media, emojis help consumers communicate, as consumers believe they help in accurately expressing what they are thinking. And they believe emojis help in making it easy for other people to understand them.