Media Notes Canonical Briefs

Nearly Half of Young Facebook Users Have Taken A Break From the Platform

Some forty-two (42%) percent of Facebook users ages 18+ report having taken a break from checking the site for several weeks or more at some point in the past year, according to survey results from the Pew Research Center. That includes a high of 47% of users ages 18-29, per the study.

The survey, which was fielded in late May and early June (a couple of months after the Cambridge Analytica story had broken), reveals a seemingly higher degree of discomfort with Facebook among its younger than older users.

Although there wasn’t a huge age gap in terms of taking a break from the site (4 in 10 users ages 65 and up also had), there were considerable differences in other actions taken.

64% of 18-29-year-olds Facebook users reported having adjusted their privacy settings on the platform within the previous 12 months. That was roughly double the share (33%) of users ages 65 and older who reported having done so.

Younger users were also far more likely to say they had deleted the app from their phone. While 1 in 4 Facebook users overall said they’d done so, that figure jumped to 44% among 18-29-year-olds, almost 4 times the rate of the oldest bracket (12%).

The results continue what has been a steady run of difficult news for the social networking giant as relates to youth. That has been most true for teenagers, who have drastically shifted their preferences from Facebook to Instagram and Snapchat in recent years, leading one firm to question if teen use of Facebook had peaked.

The latest Pew survey turns up another ominous sign for Facebook: it […]

By |September 25th, 2018|Media Notes Canonical|Comments Off on Nearly Half of Young Facebook Users Have Taken A Break From the Platform

US Digital Buyers Stick Close to Home … For Now!

Thanks to digital commerce, a shopper anywhere in the world can buy light fixtures from Scandinavia, cosmetics from South Korea or furniture from North Carolina without leaving their house. But compared with other countries, relatively few US online buyers engage in cross-border ecommerce.

As Krista Garcia wrote in eMarketerRetail, ‘According to a May 2018 PayPal and Ipsos survey, roughly one-third of US online buyers had made a cross-border purchase digitally in the past 12 months. The majority (66%) find all the retailers they need on their home turf. The US tied with India for third place, ranked by countries that shop online domestically. Only Germany (68%) and Japan (94%) had higher levels.
The eMarketer Ecommerce Insights Survey, conducted in July 2018 by Bizrate Insights, showed that just 10.8% of US internet users had bought from a foreign site in the past 30 days. This figure is lower than PayPal’s because it covers a shorter timeframe and includes all internet users, not just digital buyers. There wasn’t wild variance with age. The most active age the 30-to-39 age group (14.4%), the lowest incidence occurred with those 60 and older (9.6%).

Half of these sales occur on a desktop computer, according to PayPal, while 32% were via smartphones, which was a much higher rate than neighboring Canada (15%) and higher than all of the 16 countries in Europe included in the survey.

But will it last? Will US digital buyers cross their regional trends today to expand in the future?

This is the state of U.S. Adult Media Consumption today:

As you […]

By |August 3rd, 2018|Media Notes Canonical|Comments Off on US Digital Buyers Stick Close to Home … For Now!

For Retailers Digital Transformation Hinges On Customer Experience

You Have To Be Agile At ‘The Speed Of Social’

According to the annual digital trends study by Consultancy and Adobe, retailers worldwide who were surveyed at the end of 2017 and into 2018 plan to put a great deal of effort into omnichannel marketing and customer experience this year. 

The two most exciting opportunities cited by retailers for 2018 were optimizing the customer experience (23%) and data-driven marketing focusing on individuals (19%). These were the top opportunities cited by all sectors surveyed, but more retailers were in agreement. 

The two areas where other sectors had far more excitement than retailers were creating compelling content for digital experiences (14% vs. 7%) and using video to increase brand engagement (9% vs. 4%). It is also likely that retailers are already on top of content, visuals and video as merchandising and selling tools.

Looking back, most retailers also said optimizing the customer experience was the biggest opportunity last year (18%). Social marketing turned out to be the next biggest opportunity in 2017 (16%). It also appears that retailers have a better grip on mobile this year. The number of retailers who said understanding how mobile users research and buy products will be very important for digital marketing over the next few years shrunk considerably between 2017 and 2018 (79% vs. 62%). Using offline data to optimize online experience as well as using online data to enhance offline channels have both grown in priority. 

When asked by Econsultancy and Adobe about digital-specific priorities for 2018, targeting and personalization was at the top for 34% of retailers in North America and Europe. (Retailers in Asia-Pacific […]

By |May 31st, 2018|Media Notes Canonical|Comments Off on For Retailers Digital Transformation Hinges On Customer Experience

The Changing Face Of Retail

The death of brick & mortar is far from imminent. Since the collapse of some of the older retail names, many of which have floundered for years, there is a resurgence toward innovation. This includes new ways to engage with audiences and understand the changing consumer dynamics that are determining the way they shop.

The story of the millennial, as written in The Drum (042618) by Apostles Lambrianides, is familiar. Born between the early 1980s and early 2000s, they are digital natives who have grown up and natured with mobile technology and as such expect to be able to use it in every aspect of the life. Constantly on a variety of social media platforms to document their every move, and updating their profiles to project how they’d like to be seen by the world, the convenience of he mobile device is paramount to this group. And unsurprisingly, the millennial population is more likely to start and end their journey on their smartphones than any other age group, who have started turning their mobile device into a handheld wallet.

Per Greg Sterling writing in MarketingLand (042618), ‘The bar is getting higher for retailers and most of them won’t clear it.’ Much of that is due to the lack of understanding many brands/retailers have with the audience that is out there today. ‘Some 40% of millennials use Facebook to connect to brands, followed by email, websites, Instagram and Twitter, per Euclid. Millennials are less receptive to retail ads than baby boomers or Generation X, but are more receptive to email marketing and “twice as likely to say that interaction with knowledgeable sales staff influences their purchasing decisions,” the […]

By |April 28th, 2018|Media Notes Canonical|Comments Off on The Changing Face Of Retail

In-Store Shoppers Like Initial Mobile Alerts

She walks into your brick & mortar store and receives a mobile alert from you. About a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important. Now you have added another reason why she is assured she is in the right place and should stay in your store.

Part of a cementing factor in building shopper confidence with your store and/or brand, having her feel comfortable from the outset is extremely important. But before you think this is a sales person coming out of nowhere to greet and assist her…think again. Almost all, ninety-five (95%) percent of shoppers want to be left alone while shopping except when they need a store associate’s help.

Thanks to a new study study comprising a survey of 2,900 U.S. and Canadian consumers ages 10 to 73, conducted by HRC Retail Advisory, in an article written by Chuck Martin in MediaPost, in-store shoppers are facing more technology-driven features, but are interested in some more than others, according to a new study. To restate, about a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important. Almost all (95%) shoppers want to be left alone while shopping except when they need a store associate’s help.

Mobile payments was considered important by only 8%.

However, nearly 30% of shoppers said that being able to pay a sales associate from anywhere in the store was important. Free in-store Wi-Fi was important to 30% of shoppers overall, with a higher rate among younger shoppers. For the future, in-store Wi-Fi is extremely important.

‘As consumers begin […]

By |March 21st, 2018|Media Notes Canonical|Comments Off on In-Store Shoppers Like Initial Mobile Alerts

Social Media Influences Millennials’ Purchasing Decisions

Social media channels are now the main sources of news, opinions and debate. According to Shaz Memon writing in HuffPost (032317), ‘logging on and ‘liking’ are daily interactions. The number of friends and followers you have has become central to personal happiness and professional success. We are social.

Born between the early 80s and early 2000s, millennials live life online. Also known as Generation Y or Generation Me, this is a group that has become defined by the digital world and has prompted the huge cultural shift towards capturing every moment on camera phones, in tweets and Snapchats for the rest of the world to see.’

This has been caused by the death of newspaper, all the world’s a stage and an opinion of out with the old.

The death of newspapers and their reluctance to immediately jump in to the digital and mobile arenas, allowed for social media platforms to explode and take the eyeballs away from them. The ‘all the world’s a stage’ comment is that everyone wants attention to what they have to say. The world today is in fact their stage. And they express it constantly. Then there is the opinion ‘out with the old’. This can be seen everywhere. They want to throw everybody out (look at the past Presidential election) and they have very little patience with the elderly. They really want noting to do with the past. Therefore, your being in business since whenever, doesn’t play to this audience.

Social media has changed all of that and it rules today.

Social media brings the customer closer to their favorite purchases and has forced business to rethink their entire marketing strategy.

Why do brands spend […]

By |January 4th, 2018|Media Notes Canonical|Comments Off on Social Media Influences Millennials’ Purchasing Decisions

How Retail Will Target In 2018

The world of television as an advertising medium has been the backbone of retail for a number of decades. Advertise and in came the traffic, through the front doors an into the cash register. But, beginning with the advent of digital and mobile, everything changed. Television viewership dropped while the shopper became the person in charge. So while everyone was yelling and screaming how low they could go, and another sale began on Monday, Tuesday, Wednesday, Thursday and of course, Friday, the customer simply ignored and silenced herself behind digital and mobile instant gratification security of shopping, on her time and place.

So television extended the ratings window from overnight to +7 days to keep the ratings numbers reflective of the price one paid. But that only lasted until those numbers began to slide. Digital and certainly now mobile began to dig in and take over the customer’s attention.

As Alexandra Bruell wrote in the Wall Street Journal (12.20.17), ‘TV networks have been selling, serving and measuring ads with the same systems and processes for decades. But times are changing. More people are buying smart TVs that are connected to the internet, and independent tech firms are finding new ways to gather data about the viewing of shows and ads on individual TV sets.’

One such company is ‘Sorenson’s technology which overlays existing ads on smart TVs with new, more targeted advertising. Sorenson is now quietly making waves in media measurement and addressable advertising. The company has technology that can detect and analyze what’s on a smart TV screen, and then replace an ad with one supposedly better targeted for a specific household.’

What? What was that? […]

By |December 21st, 2017|Media Notes Canonical|Comments Off on How Retail Will Target In 2018

Facebook To Reportedly Develop Facial Recognition Technology To Help Stores Enhance Customer Service

Facebook has been in the process of developing a facial recognition tool linked to cameras in high end shops which will allow the staff to improve their customer service by gaining insight into customer’s user profile, it has been reported.

Facebook reportedly has applied for a patent for a technology that will gauge customer’s emotions and brand choice by leveraging their Facebook profiles through crowd-scanning technology.

As reported by The Times, Facebook, in its patent application, has mentioned that it wants to provide improved customer service to visiting customers of a brick-and-mortar merchant location.

Facebook is further working on facial recognition to allow payment at store checkout.

By |December 4th, 2017|Media Notes Canonical|Comments Off on Facebook To Reportedly Develop Facial Recognition Technology To Help Stores Enhance Customer Service

Luxury Brands/Retailers Using Social Media To Swiftly Connect With Their Potential Customers

‘Sophistication, opulence, timeless:these words are the cornerstones of luxury brands. But how, in fact, does a brand remain timeless in the digital age?’ Gabriel Shaoolian questioned this in Huffington Post (081417). She added, ‘It evolves its marketing strategy to meet the changing emotional and physical landscape of its consumers, and it uses modern technology to conquer new platforms and expand brand narrative along the way.’

McKinsey stated that ’40% of all luxury goods purchase decisions are influenced by what consumers see and hear online. That means, in an industry with more than $280 billion in sales last year, online-influenced purchases accounted for more than $100 billion in revenue.’

Social media, previously seen as too mass marketing, has become an increasingly important marketing tool for luxury brands and especially for luxury retailers. They are turning to social media in an effort to stay engaged with consumers as well as create new revenue streams, according to a top Facebook executive. ‘Generally speaking’, stated Matt Jacobson, head of marketing development at Facebook, told the South China Morning Post, ‘the biggest luxury brands are normally the last to innovate, but some of our best work has come from Hermès, Rolex, Porsche, LVMH, Gucci and Chanel as a way to directly connect with customers. This idea of brands connecting more directly with consumers, that’s a powerful trend. Luxury brands need to maintain a high level of customer service, amid a level of aspiration that doesn’t exist for other products.

Luxury firms themselves admit they are late to the game when it came to adopting a digital approach, but said they now see it as complementary. ‘In the past, the […]

By |November 16th, 2017|Media Notes Canonical|Comments Off on Luxury Brands/Retailers Using Social Media To Swiftly Connect With Their Potential Customers

1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report from comScore, which noted that mobile accounted for almost two-thirds (65%) of digital minutes in the US during May.

How Many Internet Users Are Mobile-Only?

Among the 13 countries measured, mobile captured a majority share of digital time in all countries, led by Indonesia (90%) and India (86%) while lowest in Germany (57%).
Not too surprisingly, India and Indonesia have the highest incidence of mobile-only users, at 70% and 67%, respectively, while Germany has the lowest (4%). The mobile-only share refers to the percentage of the digital population that only uses mobile devices to access the internet.

Mobile-only share of the digital population stood at 12% in the US in May, up from 10% a year earlier.

The study reveals that mobile-only usage is not strongly correlated with age. One-quarter of the young digital population across 10 selected countries (Brazil, Canada, China, France, India, Italy, Malaysia, Spain, UK and the US) accesses the internet only via mobile devices. But that percentage remains quite steady among 25-34-year-olds (28%), 35-44-year-olds (26%) and those ages 45 and older (24%).

Women Are More Likely to be Mobile-Only

The report demonstrates that women have an equal or higher likelihood of being mobile-only than men in each of the 13 countries tracked but one: India. The differences were particularly acute in Mexico (49% of women are mobile-only, versus 37% of men), Spain (35% and 29%, respectively) and China (26% and 19%, respectively).

Within the US, 14% of women […]

By |November 7th, 2017|Media Notes Canonical|Comments Off on 1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices