No One Note Samba

In the world of music, there is no such thing as a song with just one note.

In the world of integrated marketing, there is no such thing as just one ad placement or just one post that will generate significant traffic or sales. Integrated Marketing is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.

In music, it take a series of notes, precisely placed and measured, to make a song that is compelling to the ear to which people will respond.

In today’s world of retail branding, it takes more than seeing one ad to prompt a consumer to buy that new sofa, switch brands, walk into a store or press the button for the shop online. As Matan Bik of Nielsen stated (041217), ‘It takes a combination of relevant, timely and engaging content that truly drives consumers through the total purchase process.

The Score

In the world of integrated marketing, like advertising before, it takes the correct data to understand what motivates consumers and then act on those insights. The content has to have specific tailored marketing messages based on specific personal preferences. Then it takes a deft hand in sequencing ads or posts at the appropriate time across various devices to improve consumer engagement and ultimately drive sales, whether it is through physical traffic into the store or sales via one’s website.

Mr Bik states that data insight is meaningless unless it can be acted upon. And this is one of the paralyzing factors in making integrated marketing work. Brand management tends to wash themselves in data about desktops, smartphones, tablets and other connected […]

By |April 21st, 2017|Media Notes Canonical|Comments Off on No One Note Samba

Small-Business Websites Are Expected To Be Top-Notch Just As Large Business Websites

Why is this important? If disappointed, consumers less likely to purchase and that means having a mobile-optimized site.

Consumers know what they want, and when it comes to visiting a small business’ website, they expect the same experience they would get from a larger chain. Rimma Kats, writing in eMarketer (041217) stated, ‘If website visitors don’t get that experience, whether because the site doesn’t provide simple information like an address or business hours, or because it has a poor mobile experience, then they are left with a bad impression. March 2017 research from Vistaprint Digital found that roughly half of US internet users surveyed said they would most likely be left with a bad impression if a small-business website had outdated contact information. And almost as many respondents said they would have a bad impression of a site that provided no address, directions or business hours.

A poor mobile user interface, difficult fonts and an unprofessional design were other factors cited by respondents. Surprisingly, some small-business websites are still not mobile.

A separate survey from Yodle conducted by Research Now, found that four in 10 US small businesses don’t have a mobile-optimized site. Ultimately, a bad impression, like that from a poor mobile site, can affect whether or not consumers make a purchase. In fact, nearly 60% of respondents surveyed by Vistaprint said they would be less likely to purchase something from a small business based on a bad impression of its website.’

Yet when surveying company heads, they nearly all believe their websites are mobile-optimized. Why? They are being told by their internal personnel that their websites are mobile-optimized when in fact, they are not. It […]

By |April 13th, 2017|Media Notes Canonical|Comments Off on Small-Business Websites Are Expected To Be Top-Notch Just As Large Business Websites

Smartphone Share Of US Site Visits In 2016 By Industry

Smartphones have increased their influence last year as devices used to visit websites, with their share of visits growing across key industries, Adobe Digital Index reported in its latest “Best of the Best” report. The devices largest share of site visits was again in the Media & Entertainment sector, where they grew to account for 42.1% of all traffic in the US last year.

Smartphones also comprised roughly one-third of all visits to US automotive (33.8%), travel (33.1%) and retail (30.9%) sites for the year overall. Their share of visits to finance (14.9%) and technology (14.9%) sites remained much lower.

For some sites, smartphones are the primary devices. In fact, for the top 20% of Media & Entertainment sites by smartphone visits, these devices alone comprised more than 60.4% of traffic.

Yet, desktops remain important, retaining their majority share of website traffic in some sectors, despite continued declines. Desktops were the device of choice in particular for consumers accessing telecommunications (74.6%) sites.

In other results from the report:
◉ The visit rate to websites increased by an average of 4% year-over-year across all industries
Finance experienced the highest average visit rate with 1.88 visits per month
◉ Time spent on websites declined across all industries
◉ Conversion rates for both the Retail and Travel & Hospitality industries increased on desktops and smartphones, with desktop conversion rates remaining well ahead of the smaller screens
◉ Website stickiness, measured as the percentage of traffic that stays and engages with a site, was highest in the Travel & Hospitality (40.9%) and Automotive (40.3%) industries but declined across most sectors
◉ Paid search click rates were highest for the Travel & Hospitality (7.4%) and Media & Entertainment (5.8%) […]

By |April 11th, 2017|Media Notes Canonical|Comments Off on Smartphone Share Of US Site Visits In 2016 By Industry

Trust In Advertising Is On The Rise

Given what seemed to be current negative attitudes towards advertising, new survey data from YouGov suggests a large shift towards greater trust in ads. Fifty-Six Percent (56%) of the general population believe that the ads they saw, read or heard were honest. It has risen from 50% in 2014. Looking at responses across demographic groups, this latest study indicates that:
◉ The proportion who feel that the ads they’re exposed to are very or fairly honest is above-average among females (75%), 35-54-year-olds (75%), Black Americans (79%) and Hispanics (78%), with Black Americans also showing less skepticism in the 2014 survey.
◉ Perceptions of ads’ honestly declines alongside rising educational attainment and income levels, also in line with the 2014 findings; and
the same general demographic patterns are apparent when analyzing trust in ads.

Another report reveals that the advertising medium affects perception of trust as well: print ads and TV ads are the most trusted, whereas online pop-ups are perceived as being notoriously untrustworthy.

Finally, almost two-thirds of US adults (64%) surveyed by YouGov felt that there should be stronger requirements for proving claims in advertising, a gain of approximately 10% points from 2014.

About the Data: The 2017 results are based on a survey of 1,019 US adults who see any advertising at least once a month. Survey-takers were advised that, by advertisements, YouGov was referring to “any commercials you see on television or hear on the radio or any advertisements you may read in newspapers, magazines or see online.”

By |March 30th, 2017|Media Notes Canonical|Comments Off on Trust In Advertising Is On The Rise

Small Business Trends In Mobile…Mobile Matters

Mobile is now clearly the way forward for small businesses with an online presence. More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. It has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. In fact, according to comScore, the average person spends 2 hours 51 minutes per day on mobile. To give you some perspective, mobile time spent continues to progress upward, hitting a huge milestone in reaching an eye-popping level of one trillion minutes of aggregate media consumption per month in 2016. This is nearly double what desktop internet usage accounted for at its peak. Kimberly de Silva writing in Entrepreneur online stated that the time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. She discusses seven mobile trends that every small business should take note of.

1. Respect Your Mobile Relationship

The smartphone has become a personal, and almost sacred, object. For half of the mobile phone users, it’s the last thing they see when they go to bed and the first thing they wake up to. As a result, getting your message on your customer’s phone is a process that needs to be treated with respect. If users opted to receive text messages, push notes or emails from you, make sure it’s a message they appreciate. Don’t spam, otherwise customers will divorce you as fast as they can.

A “message they want” might include notifications of promotions, special offers, news and exciting events. Messages should not include daily reminders to shop, overly gushing testimonials, […]

By |March 24th, 2017|Media Notes Canonical|Comments Off on Small Business Trends In Mobile…Mobile Matters

New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

Nielsen recently released its latest Comparable Metrics report, a quarterly look at device and media usage trends across various demographic groups. Upon review of the latest report as written by JC Lupis of MarketingCharts (032217), one statistic jumped out: for the first time in Q3, Millennials (18-34) as a group spent more time using smartphones (app + web) than watching traditional TV.

It seems inevitable that such a milestone would be reached, given the seemingly endless growth in smartphone use (although app use may be peaking) and continuing decline in traditional TV viewing, at least among this age group. Yet it took a surge in smartphone internet use in Q3 (a 21% quarter-over-quarter and 48% year-over-year jump) to get there. TV time, by contrast, remained quite steady, down only a little more than 4% year-over-year.

What are the actual numbers? In Q3, according to the study, Millennials as a cohesive block spent 1084 minutes during the average week (or about 18 hours a week) accessing the web and apps on smartphones versus 1059 minutes a week (or slightly less than 18 hours a week) watching TV. The gap was just 25 minutes a week (or about 3-4 minutes a day), but it reflects what is happening within this demographic.

It’s worth remembering that there are two elements that factor into the overall time spent equation: the number of users, and the amount of time spent by users.
In Q3 (the latest report available), 9 in 10 Millennials (90.8%) used smartphone web and apps during a typical week versus roughly three-quarters (75.8%) who watched TV. In other words, in terms of reach, smartphone web and apps has a significant […]

By |March 22nd, 2017|Media Notes Canonical|Comments Off on New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

Advertisers To Increase Investing In Social Media During 2017

Advertisers in 2017 are allocating more money to paid social, particularly Facebook. Over the next 12 months, close to two-thirds plan to increase their investment to the social platform, according to December 2016 data from ClickZ Intelligence.

According to Rimma Kats in eMarketer (032017), Facebook is the largest recipient of social media advertising dollars in the world. eMarketer estimates the company will take in more than two-thirds of social media ad revenues worldwide in 2017.

But Facebook isn’t the only platform where advertisers plan to increase their paid social spending. According to the ClickZ survey, 40% of respondents said they plan to increase their spending on Instagram—whose ad business is on a rapid trajectory—and another 40% said they plan to increase it on LinkedIn. Increased interest in LinkedIn is likely because of its expanded advertising offerings with Sponsored InMail. And LinkedIn’s ad business is also growing.

Meanwhile, investment in Twitter is expected to increase by more than a quarter, according to ClickZ.

By |March 20th, 2017|Media Notes Canonical|Comments Off on Advertisers To Increase Investing In Social Media During 2017


Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.

Nielsen’s inaugural Millennials on Millennials report is unique in two ways: It offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with.

As marketers and advertisers look for the best opportunities to reach this demographic, they need precise insight into the evolving viewing and consumption habits of Millennials, which are closely watched and coveted.

Here are three things you might not have known about Millennials that the report uncovered.


TV still constitutes the majority of video consumption, but every other screen is much more valuable to Millennials. TV-connected devices (DVD players, VCRs, game consoles and digital streaming devices) compose four times the percentage of Millennials’ total video minutes than adults 35 and older: TV-connected devices account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older. And as a result, Millennials spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials).


The report looked at a handful of popular, primetime programs to understand the dynamics of multi-tasking and attention among Millennials compared with other generations. During premiere […]

By |March 15th, 2017|Media Notes Canonical|Comments Off on Nielsen’s ‘Millennials On Millennials’ … A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

Upbeat Economic Reports May Not Signal Better Days for Retail

According to an article written by Andria Cheng in eMarketerRetail (03.13.17), an upbeat jobs report and a series of positive economic indicators bode well for consumer spending, but whether that will translate to brighter retail sales and profit is another story.

On Friday, the Labor Department reported a better-than-expected increase in February nonfarm payrolls and said average hourly earnings for employees in the private sector rose 2.8% from a year earlier. While the overall numbers are encouraging, economists cautioned the key question is whether the pace will continue. Continued growth is critical to consumer spending, which makes up 70% of the economy.


“The fundamentals of the economy seem to be pointing in the right direction, but it’s just not in a breakout speed,” said National Retail Federation Chief Economist Jack Kleinhenz in an interview. The jobs number “is good for consumer spending going forward, but it’s also important we see wage growth, (which) is below where we would be in an economic recovery. You’ve got to have more people working and more people earning more to help move the dial.”

Positive economic numbers aside, many retailers, especially brick-and-mortar chains, are still struggling to figure out how to fend off competition from online retailers led by Amazon, and how to better integrate their in-store and online operations to drive store traffic. In contrast with jobs, housing and other economic indicators, fourth-quarter retail profit is expected to drop 1.3%, the third time in the last four quarters that year-over-year profit in the sector has declined, Retail Metrics data showed. “’Seismic’ shifts in both spending […]

By |March 13th, 2017|Media Notes Canonical, Media Notes Canonical Briefs|Comments Off on Upbeat Economic Reports May Not Signal Better Days for Retail

How Should Retailers Decide When and How Often To eMail Customers?

Most of the retail marketers surveyed realize the risk in overwhelming their customers with too many emails. About 43% of respondents said they send one to two emails per week, while 46% said they send three to four. But because email is such a powerful tool, marketers are being pressured by their companies to do more campaigns. While only 11% of US retail marketers said they send five or more emails weekly, the majority said they feel pushed to send a higher number to up their returns and increase awareness.For the complete article, go

By |March 13th, 2017|Media Notes Canonical, Media Notes Canonical Briefs|Comments Off on How Should Retailers Decide When and How Often To eMail Customers?