Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.

Nielsen’s inaugural Millennials on Millennials report is unique in two ways: It offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with.

As marketers and advertisers look for the best opportunities to reach this demographic, they need precise insight into the evolving viewing and consumption habits of Millennials, which are closely watched and coveted.

Here are three things you might not have known about Millennials that the report uncovered.


TV still constitutes the majority of video consumption, but every other screen is much more valuable to Millennials. TV-connected devices (DVD players, VCRs, game consoles and digital streaming devices) compose four times the percentage of Millennials’ total video minutes than adults 35 and older: TV-connected devices account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older. And as a result, Millennials spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials).


The report looked at a handful of popular, primetime programs to understand the dynamics of multi-tasking and attention among Millennials compared with other generations. During premiere […]

By |March 15th, 2017|Media Notes Canonical|Comments Off on Nielsen’s ‘Millennials On Millennials’ … A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

Upbeat Economic Reports May Not Signal Better Days for Retail

According to an article written by Andria Cheng in eMarketerRetail (03.13.17), an upbeat jobs report and a series of positive economic indicators bode well for consumer spending, but whether that will translate to brighter retail sales and profit is another story.

On Friday, the Labor Department reported a better-than-expected increase in February nonfarm payrolls and said average hourly earnings for employees in the private sector rose 2.8% from a year earlier. While the overall numbers are encouraging, economists cautioned the key question is whether the pace will continue. Continued growth is critical to consumer spending, which makes up 70% of the economy.


“The fundamentals of the economy seem to be pointing in the right direction, but it’s just not in a breakout speed,” said National Retail Federation Chief Economist Jack Kleinhenz in an interview. The jobs number “is good for consumer spending going forward, but it’s also important we see wage growth, (which) is below where we would be in an economic recovery. You’ve got to have more people working and more people earning more to help move the dial.”

Positive economic numbers aside, many retailers, especially brick-and-mortar chains, are still struggling to figure out how to fend off competition from online retailers led by Amazon, and how to better integrate their in-store and online operations to drive store traffic. In contrast with jobs, housing and other economic indicators, fourth-quarter retail profit is expected to drop 1.3%, the third time in the last four quarters that year-over-year profit in the sector has declined, Retail Metrics data showed. “’Seismic’ shifts in both spending […]

By |March 13th, 2017|Media Notes Canonical, Uncategorized|Comments Off on Upbeat Economic Reports May Not Signal Better Days for Retail

How Should Retailers Decide When and How Often To eMail Customers?

Most of the retail marketers surveyed realize the risk in overwhelming their customers with too many emails. About 43% of respondents said they send one to two emails per week, while 46% said they send three to four. But because email is such a powerful tool, marketers are being pressured by their companies to do more campaigns. While only 11% of US retail marketers said they send five or more emails weekly, the majority said they feel pushed to send a higher number to up their returns and increase awareness.For the complete article, go

By |March 13th, 2017|Media Notes Canonical, Uncategorized|Comments Off on How Should Retailers Decide When and How Often To eMail Customers?

Social Media ‘Likes’ Do Not Guarantee Customer Loyalty or Engagement Study Finds

Researchers say paying to boost content is a more viable business strategy.

In an article written by Christopher Maynard in Consumer Affairs according to researchers from Tulane University, “When we think of Facebook, we think of it as a very social platform. Most companies think that those social interactions will lead to more customer loyalty and more profitable customers,” said lead author Daniel Mochon. “That’s not necessarily the case. Customers rarely post on a brand’s page on their own and typically only see a fraction of a brand’s Facebook content unless they are targeted with paid advertising”

“Likes” do not guarantee engagement

The researchers tested their assertions by measuring consumers’ engagement with a wellness program called Discovery Vitality. Participants were able to earn program points by taking part in healthful behaviors like exercising. With this model, the researchers set out to see if people would try to earn more points if they liked the program’s Facebook page.

Invites to like the page and take a survey were sent out to one group, while those who were not invited acted as the control group. After four months, the researchers found no difference between the amount of reward points each group earned, suggesting that simply “liking” the page didn’t make much of a difference.

However, in phase two of the experiment, Vitality paid Facebook to display two of its posts to members who liked the page per week. After two months, those who liked the page earned 8% more reward points than the control group.

Boosting content appears to be more effective.

The researchers think the ads were effective because it boosted Vitality’s reach, ensuring that its content would reach participants’ timelines. They say […]

By |March 10th, 2017|Media Notes Canonical, Over The Shoulder Media, Social Now|Comments Off on Social Media ‘Likes’ Do Not Guarantee Customer Loyalty or Engagement Study Finds

Consumer Insight

Convenience is the most important element of the mobile retail experience.

80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store.

Deloitte research shows consumers who shop on their mobile/digital devices while in the store are more likely to make a purchase and spend more overall.

Consumers are using mobile to generate ideas and inspire purchases.

Retailers need to create an experience that allows consumers to engage and interact via mobile.

Retailers need to shift from face-to-face engagement with consumers to one-on-one engagement through their mobile devices.

76% of consumers interact with brands and products before arriving at a store.

Offering online buying and pickup in-store is an opportunity for brick-and-mortar to sell more as consumers view mobile as a research tool and a way to avoid long lines.

Consumers are always online.

Consumers are always connected.

Convenience is the most important element of the mobile retail experience.

As consumers shop in brick-and-mortar stores, they are still interacting with the brand via mobile devices.

Consumers do not stop using mobile at the brick-and-mortar door.

Deloitte forecast digital/mobile interactions will influence 64 cents of every dollar spent in brick-and-mortar stores this holiday season.

63% of mobile video watcher say they should be able to control which ads they see.

41% of people watch video via mobile responded favorably to ads tailored to their interests, per a Millward Brown report.

The average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split equally between TV and online.

Forty-five minutes of the average online viewing time is done on a smartphone, while desktop accounts for 37 minutes and tablet for 20 minutes.

Millennials, Gen Z and Gen Xer consumers were watching as much digital video as […]

By |September 24th, 2015|Uncategorized|Comments Off on Consumer Insight