She walks into your brick & mortar store and receives a mobile alert from you. About a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important. Now you have added another reason why she is assured she is in the right place and should stay in your store.
Part of a cementing factor in building shopper confidence with your store and/or brand, having her feel comfortable from the outset is extremely important. But before you think this is a sales person coming out of nowhere to greet and assist her…think again. Almost all, ninety-five (95%) percent of shoppers want to be left alone while shopping except when they need a store associate’s help.
Thanks to a new study study comprising a survey of 2,900 U.S. and Canadian consumers ages 10 to 73, conducted by HRC Retail Advisory, in an article written by Chuck Martin in MediaPost, in-store shoppers are facing more technology-driven features, but are interested in some more than others, according to a new study. To restate, about a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important. Almost all (95%) shoppers want to be left alone while shopping except when they need a store associate’s help.
Mobile payments was considered important by only 8%.
However, nearly 30% of shoppers said that being able to pay a sales associate from anywhere in the store was important. Free in-store Wi-Fi was important to 30% of shoppers overall, with a higher rate among younger shoppers. For the future, in-store Wi-Fi is extremely important.
‘As consumers begin […]