Media Notes Canonical

Nielsen has called for the industry to adopt new ratings standards. That on the surface is welcome news. But in reality, it is still not addressing the problem most brands and retailers need. It is the big issue of the week and we cover it in three pages beginning with Page One in your personal edition of Media Notes Canonical 111514.

We also cover a video network that is devoted to ‘all things’ home, which we have more than a little familiarity with, but now The New York Times thinks so as well. Check it out on Page Four.

One of our prospective clients asked a most interesting question this week. ‘Why do people go online?’. Check it out on Page Five.

If you are a television aficionado, one of the legends in the industry passed. He was the creator of, among other things, ‘Magnum P.I.’ and ‘Battlestar Galactica’. That’s on Page Six.

Finally, on Page Seven, see how Target is ramping up in-store mobile, again, something we are very familiar with.

Hope you have a great day and a better weekend.

 

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