She walks into your brick & mortar store and receives a mobile alert from you. About a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important. Now you have added another reason why she is assured she is in the right place and should stay in your store.

Part of a cementing factor in building shopper confidence with your store and/or brand, having her feel comfortable from the outset is extremely important. But before you think this is a sales person coming out of nowhere to greet and assist her…think again. Almost all, ninety-five (95%) percent of shoppers want to be left alone while shopping except when they need a store associate’s help.

Thanks to a new study study comprising a survey of 2,900 U.S. and Canadian consumers ages 10 to 73, conducted by HRC Retail Advisory, in an article written by Chuck Martin in MediaPost, in-store shoppers are facing more technology-driven features, but are interested in some more than others, according to a new study. To restate, about a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important. Almost all (95%) shoppers want to be left alone while shopping except when they need a store associate’s help.

Mobile payments was considered important by only 8%.

However, nearly 30% of shoppers said that being able to pay a sales associate from anywhere in the store was important. Free in-store Wi-Fi was important to 30% of shoppers overall, with a higher rate among younger shoppers. For the future, in-store Wi-Fi is extremely important.

‘As consumers begin favoring in-store technology over sales associates while they shop, retailers must adapt to shopper expectations in the store environment’, stated Farla Efros, president of HRC Retail Advisory. ‘Identifying the right technologies and pairing it with the right in-store experience for shoppers of different generations will be critical to retailers’ long-term success. Those that curate and customize the store experience and services to suit shoppers’ needs will see the benefits.’

Almost a third (29%) of shoppers ranked in-store apps that would provide personal recommendations as important, compared to 17% who ranked sales associates that could help as important to them.

In-store apps have been a critical part of CNA|SOPHIS’ RetailPositive™.

The more you know about her, the better your business will perform in the future.