CNA | SOPHIS Media Notes Canonical March 3, 2013 JPEG

Personalization is only achievable at the individual level. There is no easy way to do it. Personalization is about delivering the right offer in the right context to the right person. Delivering a personalized offer is the lead in your personal edition of Media Notes Canonical 030613 this week.

Also in this issue, there is a great article on Page 4 titled “You need to be integrated in an integrated world”. It’s about communication, interaction, service and personal likes and dislikes. Shock of shocks! Ad pages are up and that is driven by women’s fashion. Check it out on Page 5. In addition, we cover tracking mobile offers from eyeball to purchase on Page 7. And stories and so much more.

 

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