Media Notes Canonical

Advertisers To Increase Investing In Social Media During 2017

Advertisers in 2017 are allocating more money to paid social, particularly Facebook. Over the next 12 months, close to two-thirds plan to increase their investment to the social platform, according to December 2016 data from ClickZ Intelligence.

According to Rimma Kats in eMarketer (032017), Facebook is the largest recipient of social media advertising dollars in the world. eMarketer estimates the company will take in more than two-thirds of social media ad revenues worldwide in 2017.

But Facebook isn’t the only platform where advertisers plan to increase their paid social spending. According to the ClickZ survey, 40% of respondents said they plan to increase their spending on Instagram—whose ad business is on a rapid trajectory—and another 40% said they plan to increase it on LinkedIn. Increased interest in LinkedIn is likely because of its expanded advertising offerings with Sponsored InMail. And LinkedIn’s ad business is also growing.

Meanwhile, investment in Twitter is expected to increase by more than a quarter, according to ClickZ.

By |March 20th, 2017|Media Notes Canonical|Comments Off on Advertisers To Increase Investing In Social Media During 2017

Nielsen’s ‘Millennials On Millennials’ … A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS


Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.

Nielsen’s inaugural Millennials on Millennials report is unique in two ways: It offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with.

As marketers and advertisers look for the best opportunities to reach this demographic, they need precise insight into the evolving viewing and consumption habits of Millennials, which are closely watched and coveted.

Here are three things you might not have known about Millennials that the report uncovered.

MILLENNIALS LOVE TV-CONNECTED DEVICES

TV still constitutes the majority of video consumption, but every other screen is much more valuable to Millennials. TV-connected devices (DVD players, VCRs, game consoles and digital streaming devices) compose four times the percentage of Millennials’ total video minutes than adults 35 and older: TV-connected devices account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older. And as a result, Millennials spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials).

MILLENNIALS ARE A DISTRACTED AUDIENCE

The report looked at a handful of popular, primetime programs to understand the dynamics of multi-tasking and attention among Millennials compared with other generations. During premiere […]

By |March 15th, 2017|Media Notes Canonical|Comments Off on Nielsen’s ‘Millennials On Millennials’ … A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

Upbeat Economic Reports May Not Signal Better Days for Retail


According to an article written by Andria Cheng in eMarketerRetail (03.13.17), an upbeat jobs report and a series of positive economic indicators bode well for consumer spending, but whether that will translate to brighter retail sales and profit is another story.

On Friday, the Labor Department reported a better-than-expected increase in February nonfarm payrolls and said average hourly earnings for employees in the private sector rose 2.8% from a year earlier. While the overall numbers are encouraging, economists cautioned the key question is whether the pace will continue. Continued growth is critical to consumer spending, which makes up 70% of the economy.

YOU’VE GOT TO HAVE MORE PEOPLE WORKING AND MORE PEOPLE EARNING MORE TO HELP MOVE THE DIAL.

“The fundamentals of the economy seem to be pointing in the right direction, but it’s just not in a breakout speed,” said National Retail Federation Chief Economist Jack Kleinhenz in an interview. The jobs number “is good for consumer spending going forward, but it’s also important we see wage growth, (which) is below where we would be in an economic recovery. You’ve got to have more people working and more people earning more to help move the dial.”

Positive economic numbers aside, many retailers, especially brick-and-mortar chains, are still struggling to figure out how to fend off competition from online retailers led by Amazon, and how to better integrate their in-store and online operations to drive store traffic. In contrast with jobs, housing and other economic indicators, fourth-quarter retail profit is expected to drop 1.3%, the third time in the last four quarters that year-over-year profit in the sector has declined, Retail Metrics data showed. “’Seismic’ shifts in both spending […]

By |March 13th, 2017|Media Notes Canonical, Uncategorized|Comments Off on Upbeat Economic Reports May Not Signal Better Days for Retail

How Should Retailers Decide When and How Often To eMail Customers?


Most of the retail marketers surveyed realize the risk in overwhelming their customers with too many emails. About 43% of respondents said they send one to two emails per week, while 46% said they send three to four. But because email is such a powerful tool, marketers are being pressured by their companies to do more campaigns. While only 11% of US retail marketers said they send five or more emails weekly, the majority said they feel pushed to send a higher number to up their returns and increase awareness.For the complete article, go to:bit.ly/2mjI9n0

By |March 13th, 2017|Media Notes Canonical, Uncategorized|Comments Off on How Should Retailers Decide When and How Often To eMail Customers?

Social Media ‘Likes’ Do Not Guarantee Customer Loyalty or Engagement Study Finds


Researchers say paying to boost content is a more viable business strategy.

In an article written by Christopher Maynard in Consumer Affairs according to researchers from Tulane University, “When we think of Facebook, we think of it as a very social platform. Most companies think that those social interactions will lead to more customer loyalty and more profitable customers,” said lead author Daniel Mochon. “That’s not necessarily the case. Customers rarely post on a brand’s page on their own and typically only see a fraction of a brand’s Facebook content unless they are targeted with paid advertising”

“Likes” do not guarantee engagement

The researchers tested their assertions by measuring consumers’ engagement with a wellness program called Discovery Vitality. Participants were able to earn program points by taking part in healthful behaviors like exercising. With this model, the researchers set out to see if people would try to earn more points if they liked the program’s Facebook page.

Invites to like the page and take a survey were sent out to one group, while those who were not invited acted as the control group. After four months, the researchers found no difference between the amount of reward points each group earned, suggesting that simply “liking” the page didn’t make much of a difference.

However, in phase two of the experiment, Vitality paid Facebook to display two of its posts to members who liked the page per week. After two months, those who liked the page earned 8% more reward points than the control group.

Boosting content appears to be more effective.

The researchers think the ads were effective because it boosted Vitality’s reach, ensuring that its content would reach participants’ timelines. They say […]

By |March 10th, 2017|Media Notes Canonical, Over The Shoulder Media, Social Now|Comments Off on Social Media ‘Likes’ Do Not Guarantee Customer Loyalty or Engagement Study Finds

Consumers Want Brands That Help Restore Balance And Free Up Time

Media Notes Canonical

The world is changing and for consumers, they want brands that help them restore balance and free up their time. That is the lead in your personal edition of Media Notes Canonical 071515.  According to Nielsen, shoppers want products that help them to this in order to free up time to do the things they value most.
On Page Two, there are new products and new opportunities for manufacturers and retailers everywhere. Page Three discusses the power of ‘live’ television events. It is an absolute way to get in front of your prospective audience. Page Four discusses how to improve customer retention on social media with four very basic steps for you to follow. After all, 80% of your future business will come from 20% of your existing customers.
Page Five discusses ‘How Data Is Defining The Future Of Media’. And, on Page Seven, the majority of online video views will occur on mobile. It is important for you to grab onto this and move forward with this information.
If you have any questions regarding your integrated marketing, feel free to call, or drop a line.

 

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By |July 17th, 2015|Media Notes Canonical|Comments Off on Consumers Want Brands That Help Restore Balance And Free Up Time

Emotions Drive Purchase Decisions… NOT Logic

Media Notes Canonical

Welcome to another of your personal edition of Media Notes Canonical 062915. Inside this week, the lead story brings out the latest Forrester Research regarding what needs to be used to drive purchase decision by consumers into Brick & Mortar. At CNA|SOPHIS, we have a big stake in this issue.

Besides that, Mobile is of significant importance to anyone in business today. On Page Two we cover six fundamentals of successful mobile engagement. The sixth is to be determined by you. You either have to buy into the decision to use Mobile or not. It’s your future.

On Page Three, ‘The Donald’ is at it again. On social media (Page Four), Facebook is closing in on YouTube for video viewers and advertisers. Are you there? On Page Five,  Huffington Post is launching 24-hour video network. Page Six is devoted to why you should advertising on the BIG screen. And finally on Page Seven, did you know consumers spend 85% of smartphone use on apps?

Here is hoping you find it a great read. Please have a terrific day, week and a better weekend. And, if we can assist you in your integrated marketing needs, please do not hesitate to contact us.

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By |June 30th, 2015|Media Notes Canonical|Comments Off on Emotions Drive Purchase Decisions… NOT Logic

Why Purchasers Still Prefer Brick-And-Mortar

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In-Store Still Favored For Buying

Customer satisfaction may be down in the U.S. for brick-and-mortar retailers, but globally, the physical store is still the most popular purchase location. PricewaterhouseCoopers study gave this insight and more as our featured lead story in your personal edition of Media Notes Canonical 031115. On Page Two, D & B sees marketing technology as integral part of go-to market execution.

On Page Three, the question is asked: ‘As TV Viewers Time-Shift, What Is the Implication? If you use television for your brand, this is a Must-See article. And did you know, that nearly half of digital shoppers at the Top 10 retailers are mobile-only? Thats on Page Four.

In the Digital Now section, ‘How To Keep Millennials Interest In Content’ is explored. That’s on Page 5. And don’t forget Cinema. This is going to be a big year at the movies. Are you advertising in your local theaters? Finally, on Page Seven, ‘Mobile Advertising Best Practices’ is discussed.

And, if you need assistance in integrated marketing, just give us a call or drop us a note.

 

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By |March 13th, 2015|Media Notes Canonical|Comments Off on Why Purchasers Still Prefer Brick-And-Mortar

How Your Audience Chooses To Engage With You Determines What You Have To Do

Media Notes Canonical

It is your audience that chooses to engage with you. And this determines what you have to do to reach them. That is the lead in your personal edition of Media Notes Canonical 022215. You will also find real time retail will revolutionize shopping as we know it. You can find out all about that on Page Two.

On Page Three, Karen North noted that ‘We’ve become a participation culture. People don’t want to just sit back and consume media or experiences. They want to participate.’ On Page Four, LinkedIn ads now follow you around the web.

One of the big stories this week is that if you have no m-commerce site, your Google Search rank could be in jeopardy. Check it out on Page 5. And on Page 7, the social tipping point in m-commerce is discussed.

That and so much more is stuffed into your MNC this week.

And…if you need assistance in your integrated marketing, just give us a call.

 

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By |February 27th, 2015|Media Notes Canonical|Comments Off on How Your Audience Chooses To Engage With You Determines What You Have To Do

Consumers Don’t Think About Online or Offline. They’re just shopping.

Media Notes Canonical

Consumers do not think about online or offline. They are just shopping. It is something we all need to consider and this is our lead story in your personal edition of Media Notes Canonical 020815.

And for those new customers, many are turning to target Millennials. ‘The Quest for Millennials’ can be found on Page Two. In the meanwhile, cable TV viewership is declining. You can find out all about this on Page Three.

There is a solution as mobile/digital give you a powerful option. Check on this on Page 5. And to make sure you understand what is happening to apps this year, only 33% of U.S. mobile users will pay for apps. Check this story out on Page 7.

This and so much more including the BAFTA winners last night in London.

If you need assistance or just want to ask a question regarding your integrated marketing strategy, give us a call.

In the meantime, have a great day and a better week.

 

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By |February 11th, 2015|Media Notes Canonical|Comments Off on Consumers Don’t Think About Online or Offline. They’re just shopping.