Trust In Advertising Is On The Rise


Given what seemed to be current negative attitudes towards advertising, new survey data from YouGov suggests a large shift towards greater trust in ads. Fifty-Six Percent (56%) of the general population believe that the ads they saw, read or heard were honest. It has risen from 50% in 2014. Looking at responses across demographic groups, this latest study indicates that:
◉ The proportion who feel that the ads they’re exposed to are very or fairly honest is above-average among females (75%), 35-54-year-olds (75%), Black Americans (79%) and Hispanics (78%), with Black Americans also showing less skepticism in the 2014 survey.
◉ Perceptions of ads’ honestly declines alongside rising educational attainment and income levels, also in line with the 2014 findings; and
the same general demographic patterns are apparent when analyzing trust in ads.

Another report reveals that the advertising medium affects perception of trust as well: print ads and TV ads are the most trusted, whereas online pop-ups are perceived as being notoriously untrustworthy.

Finally, almost two-thirds of US adults (64%) surveyed by YouGov felt that there should be stronger requirements for proving claims in advertising, a gain of approximately 10% points from 2014.

About the Data: The 2017 results are based on a survey of 1,019 US adults who see any advertising at least once a month. Survey-takers were advised that, by advertisements, YouGov was referring to “any commercials you see on television or hear on the radio or any advertisements you may read in newspapers, magazines or see online.”

By |March 30th, 2017|Media Notes Canonical|Comments Off on Trust In Advertising Is On The Rise

Small Business Trends In Mobile…Mobile Matters


Mobile is now clearly the way forward for small businesses with an online presence. More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. It has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. In fact, according to comScore, the average person spends 2 hours 51 minutes per day on mobile. To give you some perspective, mobile time spent continues to progress upward, hitting a huge milestone in reaching an eye-popping level of one trillion minutes of aggregate media consumption per month in 2016. This is nearly double what desktop internet usage accounted for at its peak. Kimberly de Silva writing in Entrepreneur online stated that the time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. She discusses seven mobile trends that every small business should take note of.

1. Respect Your Mobile Relationship

The smartphone has become a personal, and almost sacred, object. For half of the mobile phone users, it’s the last thing they see when they go to bed and the first thing they wake up to. As a result, getting your message on your customer’s phone is a process that needs to be treated with respect. If users opted to receive text messages, push notes or emails from you, make sure it’s a message they appreciate. Don’t spam, otherwise customers will divorce you as fast as they can.

A “message they want” might include notifications of promotions, special offers, news and exciting events. Messages should not include daily reminders to shop, overly gushing testimonials, […]

By |March 24th, 2017|Media Notes Canonical|Comments Off on Small Business Trends In Mobile…Mobile Matters

New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV


Nielsen recently released its latest Comparable Metrics report, a quarterly look at device and media usage trends across various demographic groups. Upon review of the latest report as written by JC Lupis of MarketingCharts (032217), one statistic jumped out: for the first time in Q3, Millennials (18-34) as a group spent more time using smartphones (app + web) than watching traditional TV.

It seems inevitable that such a milestone would be reached, given the seemingly endless growth in smartphone use (although app use may be peaking) and continuing decline in traditional TV viewing, at least among this age group. Yet it took a surge in smartphone internet use in Q3 (a 21% quarter-over-quarter and 48% year-over-year jump) to get there. TV time, by contrast, remained quite steady, down only a little more than 4% year-over-year.

What are the actual numbers? In Q3, according to the study, Millennials as a cohesive block spent 1084 minutes during the average week (or about 18 hours a week) accessing the web and apps on smartphones versus 1059 minutes a week (or slightly less than 18 hours a week) watching TV. The gap was just 25 minutes a week (or about 3-4 minutes a day), but it reflects what is happening within this demographic.

It’s worth remembering that there are two elements that factor into the overall time spent equation: the number of users, and the amount of time spent by users.
In Q3 (the latest report available), 9 in 10 Millennials (90.8%) used smartphone web and apps during a typical week versus roughly three-quarters (75.8%) who watched TV. In other words, in terms of reach, smartphone web and apps has a significant […]

By |March 22nd, 2017|Media Notes Canonical|Comments Off on New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

Advertisers To Increase Investing In Social Media During 2017

Advertisers in 2017 are allocating more money to paid social, particularly Facebook. Over the next 12 months, close to two-thirds plan to increase their investment to the social platform, according to December 2016 data from ClickZ Intelligence.

According to Rimma Kats in eMarketer (032017), Facebook is the largest recipient of social media advertising dollars in the world. eMarketer estimates the company will take in more than two-thirds of social media ad revenues worldwide in 2017.

But Facebook isn’t the only platform where advertisers plan to increase their paid social spending. According to the ClickZ survey, 40% of respondents said they plan to increase their spending on Instagram—whose ad business is on a rapid trajectory—and another 40% said they plan to increase it on LinkedIn. Increased interest in LinkedIn is likely because of its expanded advertising offerings with Sponsored InMail. And LinkedIn’s ad business is also growing.

Meanwhile, investment in Twitter is expected to increase by more than a quarter, according to ClickZ.

By |March 20th, 2017|Media Notes Canonical|Comments Off on Advertisers To Increase Investing In Social Media During 2017

Nielsen’s ‘Millennials On Millennials’ … A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS


Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.

Nielsen’s inaugural Millennials on Millennials report is unique in two ways: It offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with.

As marketers and advertisers look for the best opportunities to reach this demographic, they need precise insight into the evolving viewing and consumption habits of Millennials, which are closely watched and coveted.

Here are three things you might not have known about Millennials that the report uncovered.

MILLENNIALS LOVE TV-CONNECTED DEVICES

TV still constitutes the majority of video consumption, but every other screen is much more valuable to Millennials. TV-connected devices (DVD players, VCRs, game consoles and digital streaming devices) compose four times the percentage of Millennials’ total video minutes than adults 35 and older: TV-connected devices account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older. And as a result, Millennials spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials).

MILLENNIALS ARE A DISTRACTED AUDIENCE

The report looked at a handful of popular, primetime programs to understand the dynamics of multi-tasking and attention among Millennials compared with other generations. During premiere […]

By |March 15th, 2017|Media Notes Canonical|Comments Off on Nielsen’s ‘Millennials On Millennials’ … A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

Upbeat Economic Reports May Not Signal Better Days for Retail


According to an article written by Andria Cheng in eMarketerRetail (03.13.17), an upbeat jobs report and a series of positive economic indicators bode well for consumer spending, but whether that will translate to brighter retail sales and profit is another story.

On Friday, the Labor Department reported a better-than-expected increase in February nonfarm payrolls and said average hourly earnings for employees in the private sector rose 2.8% from a year earlier. While the overall numbers are encouraging, economists cautioned the key question is whether the pace will continue. Continued growth is critical to consumer spending, which makes up 70% of the economy.

YOU’VE GOT TO HAVE MORE PEOPLE WORKING AND MORE PEOPLE EARNING MORE TO HELP MOVE THE DIAL.

“The fundamentals of the economy seem to be pointing in the right direction, but it’s just not in a breakout speed,” said National Retail Federation Chief Economist Jack Kleinhenz in an interview. The jobs number “is good for consumer spending going forward, but it’s also important we see wage growth, (which) is below where we would be in an economic recovery. You’ve got to have more people working and more people earning more to help move the dial.”

Positive economic numbers aside, many retailers, especially brick-and-mortar chains, are still struggling to figure out how to fend off competition from online retailers led by Amazon, and how to better integrate their in-store and online operations to drive store traffic. In contrast with jobs, housing and other economic indicators, fourth-quarter retail profit is expected to drop 1.3%, the third time in the last four quarters that year-over-year profit in the sector has declined, Retail Metrics data showed. “’Seismic’ shifts in both spending […]

By |March 13th, 2017|Media Notes Canonical, Uncategorized|Comments Off on Upbeat Economic Reports May Not Signal Better Days for Retail

How Should Retailers Decide When and How Often To eMail Customers?


Most of the retail marketers surveyed realize the risk in overwhelming their customers with too many emails. About 43% of respondents said they send one to two emails per week, while 46% said they send three to four. But because email is such a powerful tool, marketers are being pressured by their companies to do more campaigns. While only 11% of US retail marketers said they send five or more emails weekly, the majority said they feel pushed to send a higher number to up their returns and increase awareness.For the complete article, go to:bit.ly/2mjI9n0

By |March 13th, 2017|Media Notes Canonical, Uncategorized|Comments Off on How Should Retailers Decide When and How Often To eMail Customers?

Social Media ‘Likes’ Do Not Guarantee Customer Loyalty or Engagement Study Finds


Researchers say paying to boost content is a more viable business strategy.

In an article written by Christopher Maynard in Consumer Affairs according to researchers from Tulane University, “When we think of Facebook, we think of it as a very social platform. Most companies think that those social interactions will lead to more customer loyalty and more profitable customers,” said lead author Daniel Mochon. “That’s not necessarily the case. Customers rarely post on a brand’s page on their own and typically only see a fraction of a brand’s Facebook content unless they are targeted with paid advertising”

“Likes” do not guarantee engagement

The researchers tested their assertions by measuring consumers’ engagement with a wellness program called Discovery Vitality. Participants were able to earn program points by taking part in healthful behaviors like exercising. With this model, the researchers set out to see if people would try to earn more points if they liked the program’s Facebook page.

Invites to like the page and take a survey were sent out to one group, while those who were not invited acted as the control group. After four months, the researchers found no difference between the amount of reward points each group earned, suggesting that simply “liking” the page didn’t make much of a difference.

However, in phase two of the experiment, Vitality paid Facebook to display two of its posts to members who liked the page per week. After two months, those who liked the page earned 8% more reward points than the control group.

Boosting content appears to be more effective.

The researchers think the ads were effective because it boosted Vitality’s reach, ensuring that its content would reach participants’ timelines. They say […]

By |March 10th, 2017|Media Notes Canonical, Over The Shoulder Media, Social Now|Comments Off on Social Media ‘Likes’ Do Not Guarantee Customer Loyalty or Engagement Study Finds

Consumer Insight

Convenience is the most important element of the mobile retail experience.

80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store.

Deloitte research shows consumers who shop on their mobile/digital devices while in the store are more likely to make a purchase and spend more overall.

Consumers are using mobile to generate ideas and inspire purchases.

Retailers need to create an experience that allows consumers to engage and interact via mobile.

Retailers need to shift from face-to-face engagement with consumers to one-on-one engagement through their mobile devices.

76% of consumers interact with brands and products before arriving at a store.

Offering online buying and pickup in-store is an opportunity for brick-and-mortar to sell more as consumers view mobile as a research tool and a way to avoid long lines.

Consumers are always online.

Consumers are always connected.

Convenience is the most important element of the mobile retail experience.

As consumers shop in brick-and-mortar stores, they are still interacting with the brand via mobile devices.

Consumers do not stop using mobile at the brick-and-mortar door.

Deloitte forecast digital/mobile interactions will influence 64 cents of every dollar spent in brick-and-mortar stores this holiday season.

63% of mobile video watcher say they should be able to control which ads they see.

41% of people watch video via mobile responded favorably to ads tailored to their interests, per a Millward Brown report.

The average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split equally between TV and online.

Forty-five minutes of the average online viewing time is done on a smartphone, while desktop accounts for 37 minutes and tablet for 20 minutes.

Millennials, Gen Z and Gen Xer consumers were watching as much digital video as […]

By |September 24th, 2015|Uncategorized|Comments Off on Consumer Insight