It Has Been Said, When You Create A New Model, You Make The Old One Obsolete

MNC

Nobody Reads The Newspaper Anymore

For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” Big Data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion. Understanding how to use mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience is critical. On Page Seven of your personal Media Notes Canonical 073014 presses this issue in ‘Fish where the fish are, not in a dead pool.’ And the importance of creating context can be found on Page 5, ‘You Have A Canon, Use it’.

On page 4, ’turning social media likes into traffic’ can prove invaluable. Page Two covers how important email can be for your increase in sales. And, the clarion has run. Just as a reminder, ’Nobody Reads The Newspaper Anymore’.

 

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By |August 1st, 2014|Media Notes Canonical|Comments Off on It Has Been Said, When You Create A New Model, You Make The Old One Obsolete

Deliver Unprecedented Growth By Finding Your Super Consumers

MNC

If you are involved in retail in any way, shape or form, you understand the speed at which communication is changing. Today, one of the most important top-of-mind awareness messages we can tell you about is that you can deliver unprecedented growth by finding your super consumers. For those who do not know this group, they are the sweet spot between those who spend a lot and those that care a lot. That is our lead in your personal edition of Media Notes Canonical 072314.

Constantly, we are hearing from our prospective clients that they are look for growth. Have you thought about Europe? That’s on Page Two.  Then there is the Social Experiment. How Brands Learn To Use It can be found on Page Four. How out-of-fashioned are baby boomer shoppers? Though they trail younger age groups, boomers still use digital tools for shopping. Find out how on Page Five.

Have you heard of ‘Tiny Times 3’? Check it out on Page Six. And on Page Seven, Pinning? We bet you are doing it on mobile.

 

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By |July 25th, 2014|Media Notes Canonical|Comments Off on Deliver Unprecedented Growth By Finding Your Super Consumers

Mobile, Connected TVs Help Drive Video Consumption

MNC

CEOs are playing a more important role in digital-business initiatives. They are demanding customer engagement as their top priority. For many businesses, that begins with video consumption. Mobile and connected TV helps drive video consumption and that is the top story in your personal edition of this week’s Media Notes Canonical 071614. And on its heels, many question if companies can measure social media ROI? That information can be found on Page Two.

Speaking of social media, what the past couple of weeks have shown us is that you must be a good sport with social media or pay the price. That is on Page Four.

The Jury is back with the verdict. E-commerce website is the most valuable digital channel for store traffic. If you need traffic, check out this story on Page Five. And to make sure that you find out as much as you can about mobile, did you know that mothers turn to mobile when in-store to save money?

These and more can be found inside your edition of MNC.

And, if you need assistance with your integrated marketing solutions, drop us a note.

 

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By |July 16th, 2014|Media Notes Canonical|Comments Off on Mobile, Connected TVs Help Drive Video Consumption

With More Consumers On Digital And Mobile Retailers’ Secrets Are No Fun For Consumers

MNC

The mobile marketing train has left the station. It is the #1 focus and the cornerstone of today’s integrated marketing strategy.

With that in mind, and with more consumers on mobile, retailer’s secrets are no fun for consumers. 75% of U.S. consumers would want ‘simple tools’ to control how personal data was used. That’s the lead story in your personal edition of Media Notes Canonical 070214. Then there is the day everything changed.  Page three is where you will find that. And, did you know, consumers are viewing social media as customer service channel? That’s on Page four.

Despite increased digital video services, the Nordics are not planning to go to digital soon. Page five is where you find that bit of information.

And on Page seven, millennials render campaigns extinct, channel irrelevant.

All of these and more in MNC this week.

Here hoping you have a great day and a better weekend.

And if you have a need for advanced assistance in your integrated marketing strategy, just give us a ring, an email, text, tweet or whatever is most convenient for you.

 

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By |July 4th, 2014|Media Notes Canonical|Comments Off on With More Consumers On Digital And Mobile Retailers’ Secrets Are No Fun For Consumers

Mobile Video Watching Up 532% In 2 Years

Put Mobile In Your Stores To Work For You

Mobile Devices Now 21% Of All Online Video

Rebecca Lieb of Altimeter stated, ‘People will always say, ’No, I am not influenced by advertising and market.’” Thus is the constant invisible hurdle placed in front of marketing professionals. Thus it becomes a measure of our success if we continue to dig deeply into the understanding of what people are doing right now and how we can reach them during their behavioral journey throughout the day. Fact: Mobile video watching is on the rise. Fact: Mobile devices now represent 21% of all video viewing. That is the story on Page One of your personal edition of Media Notes Canonical 062514.

Fact: Confidence in news media remains low.  Fact: For Americans, it is at an all-time low. Page Three can fill you in completely. Fact: Most sales in retail involve women. Page Four can  point out how to develop your social media strategy. Fact: The family remains the most cohesive unit in every part of the world. Page Five covers the issue of making your belief your brand. Fact: The majority of customers will engage via borrowed mobile minutes. To find out all about this trend, go to Page Seven.

These and more bring us the threads making up the fabric of integrated marketing today.

 

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By |June 26th, 2014|Media Notes Canonical|Comments Off on Mobile Video Watching Up 532% In 2 Years

With Nearly A Trillion Dollars On The Line, It Is Now Time To Optimize Your Mobile Experience

Put Mobile In Your Stores To Work For You

Here is a fact you may not know about. Two-thirds of the US consumers now use a smartphone. Yet only 9% of small business owners in the U.S. have mobile-optimized their Web sites. Unfortunately, only 12% said they were going to follow up and optimize their sites. Here are five tips that might be able to help you optimize your side for mobile. It on Page One.  And did you know, company mentions on social channels peak on Thursdays? Check it out on Page Two. And for Legacy Media advertisers, do you know how Americans are watching television? Page Three can give you a clue.

The news of the week was Facebook suffered an embarrassing global outage. Page Four explains it all. And some advertisers are not happy. Facebook’s iPad app becomes an entertainment hub with game discovery and trending videos sidebar. Check that out on Page Five. Clint Eastwook’s ‘Jersey Boys’ opens this weekend. Are you advertising in your local cinemas? Finally, UK smartphone users are more willing to pay for World Cup video content. That’s on Page Seven.

 

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By |June 22nd, 2014|Media Notes Canonical|Comments Off on With Nearly A Trillion Dollars On The Line, It Is Now Time To Optimize Your Mobile Experience

Social & Native Advertising Are More Effective For Brands Than Email Study Suggests

Put Mobile In Your Stores To Work For You

The world is changing. And with it, digital and mobile have taken center stage. Here is your personal edition of Media Notes Canonical 061114 and in it, the lead story is that social and native advertising are more effective for brands than email according to the latest study. Social accounts for 51% while eMail is considered more effective for 36% of the brands surveyed. And, if you feel that the economy is becoming a bit more stable, five years later, the U.S. consumers cautiously are leaving the shadow of the Great Recession behind. Nielsen has all the facts, which you can see on Page Two.

How do you combine TV & Digital Video? Check it out on Page Three. Then, on Page Four, consider your invisible social followers. Mobile users are OK with being located as consumers aren’t as reluctant to receive marketing messages on the run according to a new study. You can find out all about this subject on Page Five. Pre-movie advertisement has a new plan. Read all about it on Page Six. And, Yahoo sees intense ‘Mobile Drive’ rounding the corner for success. Check it out on Page Seven.

These stories and more are yours for integrated marketing read this week.

 

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By |June 14th, 2014|Media Notes Canonical|Comments Off on Social & Native Advertising Are More Effective For Brands Than Email Study Suggests

Unleashing The Power: Cross-Platform of Advertising

Put Mobile In Your Stores To Work For You

Integrated marketing, by definition, brings all of your campaign messaging in a unified fashion via the communication methods available to you. In other words, every tool is used in the tool box and your messages are coordinated to your target. To wit, the lead article in your personal edition of Media Notes Canonical 060414 talks about unleashing the power: cross-platform of advertising. Mobile is where the growth is. That’s the lead on Page One. To that end, we are carrying around computers in our hand. Find out just how big a deal the smartphone is on Page Two.

As many of you are heavy television advertisers, did you know dramas capture the viewers and the ad dollars? Check out Page Three to find out. Western Europe’s social users choose personalization over privacy. It’s on Page Four. Consumers say they find personalized ads more engaging and memorable. What are you doing about it? Page Five can fill you in. There is a big movie coming to the theaters this weekend. Do you want to reach the younger crowd? Then you have to check out the article on Page Six.

Finally, Dunkin’ Donuts find mobile offers and sports play well together. That can be found on Page Seven.

 

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By |June 6th, 2014|Media Notes Canonical|Comments Off on Unleashing The Power: Cross-Platform of Advertising

10 Fundamental Principles For Social Marketing

The 10 fundamental principles for social media marketing:

1. Social Media is not a strategy. Social media is interaction. It’s a channel, a tool that can be used for many things like email, video conferencing technology or a CRM system or in-person meetings. Social is most effective when integrated with other parts of the business to support a business strategy.

2. Social strategists are coaches. A mature social team crafts the strategy, provides a technology foundation, guide- lines and coaching to enable multiple groups in the organi- zation to be active in social media. If the social media is the only one participating in the conversation, you are doing something wrong.

3. Social Media is changing fast. Some have no idea what Foursquare is. Many use Insta- gram & Vine more than Face- book and Email. AOL for the young is history. Be aware of social network and style preferences for each of your target audiences. Be adaptive.

4. Social media marketing will go away. Soon. Why? Because everything will be social or will have an aspect of social. Every good marketer must have social media skills and experience. Just like every well rounded marketer requires knowledge of SEO, web technologies or digital marketing. It’s just marketing.

5. There is no social media ROI. The exact value of a Facebook like or a Twitter follower is zero, at least until you come up with an integrated plan to engage fans and create value. If you are measuring ROI for social media activities you are doing some- thing wrong. You must measure the contribution of social media tools and tactics to greater […]

By |May 30th, 2014|Social Now|Comments Off on 10 Fundamental Principles For Social Marketing

Advanced Television (May 30, 2014)

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By |May 30th, 2014|Advanced Television|Comments Off on Advanced Television (May 30, 2014)