Where Can Digital Video Ads Have Consumers Attention? Smartphones!

Media Notes Canonical

We have to come to grips with a couple of issues: First, if you are in business today, we no longer can use the same old methods of reaching the prospective customer that were used prior to the Great Recession. The audience has moved on to the Twenty-First Century. Second: We live in an age of mobile/digital. Look around you. Your smartphone is near you right not. Or, you are reading this on your tablet. Perhaps you are on your laptop. Marc Chagall said, “I work in whatever medium likes me at the moment.” We should work to reach our target audience with whatever medium they like at the moment. In this moment in time, mobile/digital are the keys.

Video is big right now. Where can digital video ads have consumers attention? That’s the leading question on Page One your personal edition of Media Notes Canonical 103114. You may be shocked to find out the answer. Many of today’s advertisers are stuck in the past. There are ways of moving past all of that. Check it out on Page Two.

On Page Three, Facebook advertising continues to move to mobile. But one of the biggest stories in this week’s edition is on Page Four. Women are watching less TV. Just as in the ‘80s we said, ‘Nobody Reads The Newspaper Anymore’ is it possible that in a very short time, ‘Women will not be watching television anymore’? Find out the facts.

Cinema is now in its hot season. Have you looked at why you should be advertising there? Page Six will provide some insight. Finally, on Page Seven, ‘Gen Xers are seen as the most avid users […]

By |November 7th, 2014|Media Notes Canonical|Comments Off on Where Can Digital Video Ads Have Consumers Attention? Smartphones!

Consumers Get Engaged With Rich Media

MNC

If you are in the business of selling product and/or services, today’s lead article in your personal edition of Media Notes Canonical 102414 should hit home. Consumers get engaged with rich media. Even if you are not earning your doctorate in New Media, know this: rich media is like glue solidifying you with your potential customers. And one of the social platforms brands are using and probably will use more is Groupon. Check out the two articles on both Pages 4 & 2 on what they are doing now. Why is all this important? Because people are not longer doing what they did before: People don’t read the newspaper anymore. People don’t just watch television doing nothing anymore. TV Multitasking continues to grow and that story is on Page 3.

There is a new way to measure online TV. Check it out on Page 5. And if you are interested in gaining the attention of Millennials, smartphone-toting Millennials are fueling the demand for mobile-optimized sites. That would be on Page 6.

And there is more in this edition.

If you need assisting with your integrated marketing, give us a call.

 

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By |October 28th, 2014|Media Notes Canonical|Comments Off on Consumers Get Engaged With Rich Media

In-Store? Online? Consumer Shopping Preference Today

MNC

 

One of the most asked questions is: How do consumers like to shop?

Perhaps we can begin in answering that question to what consumer shopping preferences are today. It is the lead story in your personal edition of Media Notes Canonical 101714.
Do you know mobile ads are pushing more purchases? That story is on Page Two. Did you know, loyal TV viewers are desirable viewers? Now that is a puzzle for your media placement of television today. You can find it on Page 3.

Regarding digital/mobile, did you know that there is a flight from YouTube to Facebook for videos? Check it out on Page Four.

As for the key to ROI, it will come from within. That is on Page Five.

These and so much more in your edition of MNC 101714 including mobile screens with NFL Fans. You can find that info on Page Seven.

These stories and so much more. We hope you have a great day and a better week And if you have a question regarding your integrated marketing strategies, give us a call, drop us an email or use semaphore.

 

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By |October 19th, 2014|Media Notes Canonical|Comments Off on In-Store? Online? Consumer Shopping Preference Today

The Rise of Mobile. War of Ages.

MNC

 

Mobile is fast becoming the king of all platforms. Our lead story in your personal edition of Media Notes Canonical 100114 this week is ‘The Rise of Mobile. War of Ages.’ It brings to light the difference in how different demographics use their mobile devices around the world. Why is this important? Millennials comprise more than half of all respondents who plan to make an online purchase in the next six months. If you want part of that action, think mobile.

For those who are using digital/mobile as their core integrated marketing stately, on Page Two, do you know that young internet users prefer percentage discounts while older ages favor free shipping? On Page Four, the most influential company communications surrounding positive societal impact are listed. Page Five points out why North America still is the world’s leading ad economy. And, on Page Seven, 50% of people who make local searches on a smartphone visit a store within a day.

That’s 50% of the people who make local searches on a smartphone visit a retail store with 24 hours. Its worth reading.

If you need assistance with your integrated marketing strategy, drop us a line or give us a call. You have a smartphone within reach.

 

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By |October 7th, 2014|Media Notes Canonical|Comments Off on The Rise of Mobile. War of Ages.

During Q2 And The First Half of 2014 Change in Measured Ad Spending By Medium

MNC

 

What exactly is going on in the world of advertising? Where are people placing their investments? What’s hot and what’s not? In your personal edition of this weeks Media Notes Canonical 091714, during Q2 and the first half of 2014 there has been a change in measured ad spending and you can now see what is happening by medium. That’s the lead story on Page One.

Another question we get is ‘How much time do people spend each day on various media, including New Media and social media?’. Well, Page Two has the most resent answers to that question. And did you know, small business spends more on social media. Check in out on Page Four. And what about online video consumption today? Whose watch what on where? You can get these answers on Page Five. On the big screen, one theatre owner is putting more money into upgrades. Find out who on Page Six.

And when it comes to mobile ad metrics, they improve thanks to smart video ads. Check out this on Page Seven.

Much to absorb. Little time to do so. But we wish you a great day and a better weekend. And if you need some assistance with your integrated marketing needs, drop us an email.

 

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By |September 19th, 2014|Media Notes Canonical|Comments Off on During Q2 And The First Half of 2014 Change in Measured Ad Spending By Medium

Consumers Want A Helper…Not A Hero

MNC

Too often, we look at ourselves to find the answer to the future and not to others who make a career out of gathering information that can help us. In manufacturing and retail sometimes we forget that we need to listen to the consumer. Today, according to Wharton Research, consumers want a helper…not a hero. That’s the lead story in this week’s Media Notes Canonical 091014 to be found on Page One. And we cover other topics as well such as the importance of social responsibility that is growing among global consumers, on Page Two. Are we listening to them today?

Consumer want more privacy. Most apps are failing on privacy and that is covered on Page Five. Then there are the millennials…you know, that huge group that will be dominating our targeting patterns for the next thirty years. There is a place where millennials are perfect targets for your advertising. Check it out on Page Six. And, did you know mobile millennials, in fact 85+% of them own smartphones? Check it out on Page Seven.

These and other topics of interest are throughout your personal edition of MNC. Here’s hoping you have a great day and a better weekend.

And if you need assistance in your integrated marketing, just give us a call, a shout an email, text or SKYPE. We would love to discuss your needs.

 

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By |September 17th, 2014|Media Notes Canonical|Comments Off on Consumers Want A Helper…Not A Hero

What is the General Sentiment of the Most-Shared Articles on Social Networks?

MNC

While there is a growing use of social media to drive traffic and sales, what exactly is the general sentiment of the most-shared articles on social networks? On Page One of your personal edition of Media Notes Canonical 090314 we let you know. And speaking about social, did you know Google has extend local ads on smartphone to desktops? Read all about it on Page Two.  On the small screen, we also cover what the new television season will bring. 

The growing trend of video continues. On Page Four there are three video trends which can be used to implement your content marketing. And, where is digital video viewing most popular? Read all about it on Page Five. On the big screen, things are changing. Where exactly is the movie industry headed? Some views can be found on Page 6. On Page 7, Facebook tests user search for old posts by keyword. It is a great search tool.

The real powerful part of the year is upon us. From now until the end of the last day of December is when the largest amount of business comes in for most involved in retail. And if you make it now, you will look upon 2015 more favorably. That means you have to make sure your integrated marketing is solid. If you need assistance, please give us a call. We are ready to assist you.

 

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By |September 5th, 2014|Media Notes Canonical|Comments Off on What is the General Sentiment of the Most-Shared Articles on Social Networks?

The Unstoppable Power of Strong Women in Branded Video

MNC

The word of the week is video. For those who do not believe that video is a tool to use in your business, please be advised that the sand pile is over West of Yuma where you can plant yourself because the world as you knew it no longer exists. Video has replaced still photos because their pictures move and talk and bring what most of us have grown up with…a world filled with motion. In your personal edition of this week’s Media Notes Canonical 082014, you will find a ton of material about video including the lead article which is important to anyone who sells product and/or services…the unstoppable power of strong women in branded video. It is impossible to argue with. It works.

On page two, Twitter’s new video ad test is boffo. No that is not to be confused with a Variety headline, but it does mean it is a success. On page three, there is also video anguish. On Page four, we tackle the subject of the loss of loyalty and the birth of premium content. Page five announces that Vine makes a play for brands with video. At the movies this weekend, ‘If I Stay’ will probably be the big one. And finally, on page seven, we show you the top 15 markets by smartphone penetration. Why? That is how much of today’s video is accessed.

 

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By |August 22nd, 2014|Media Notes Canonical|Comments Off on The Unstoppable Power of Strong Women in Branded Video

Why We Haven’t Bridged The Digital/Mobile And Brick-And-Mortar Expanse

MNC

Every retailer wants to make sure they have a digital presence and a powerful eCommerce capability. But most do not. One of the reasons is that obstacles (excuses) always come up and veer the new media venture to another place, usually a mental parking lot. Why haven’t we bridged the digital/mobile and Brick & Mortar expanse? That’s the lead story in your personal edition of Media Notes Canonical 081314.

OTT devices take 24% of ad views. Read all about that on Page Two. And did you know that where you live affects how you watch screens? You can find out all about that on Page Three.

Power packed in this weeks edition of MNC are five tips to increase organic on Facebook. Check it out on Page 4. Streaming content is driven by technology is on Page 5. ‘Roaring Currents’ is HUGE in Korea. Page 6, if you will. And on Page 7, Mobile may be hurting TV ads effectiveness. If you are in retail or manufacturing, you have to take note of this.

And if you are in need of some consulting regarding integrated marketing, please give us a call. We are available 24/7. That’s the advantage of having partners in Europe and in the U.S.

 

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By |August 17th, 2014|Media Notes Canonical|Comments Off on Why We Haven’t Bridged The Digital/Mobile And Brick-And-Mortar Expanse

When It Comes To Television, People Are ‘Rethinking’ The Nielsen Overnights

MNC

The world is a screens world. That is where she finds her news and information. That is where she hears about you and your products/services. Television is one of those screens.  People are rethinking the value of the Nielsen overnights. And that is our lead story in your personal edition of Media Notes Canonical 080614. And there is a unique relationship between television and mobile as mobile streaming boosts TV business. That story is on Page Three.

Another of the screens of our life is the Cinema screen. The importance of this screen is shown all over the world. See what ‘Lucy’ did in France on Wednesday. Story on Page Six.

Another screen is the digital screen. We cover Facebook eyeing Instagram Ad links on Page 5. And we address big data. There is a primer on how to use it for your business on Page Two.

The most important screen of our life is mobile. On Page Four, we talk about Facebook ads on mobile are less expensive and more effective.  And on Page Seven, do you know the most popular mobile messaging types?

These stories and more in this week’s MNC..

 

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By |August 8th, 2014|Media Notes Canonical|Comments Off on When It Comes To Television, People Are ‘Rethinking’ The Nielsen Overnights