Consumers Want Brands That Help Restore Balance And Free Up Time

Media Notes Canonical

The world is changing and for consumers, they want brands that help them restore balance and free up their time. That is the lead in your personal edition of Media Notes Canonical 071515.  According to Nielsen, shoppers want products that help them to this in order to free up time to do the things they value most.
On Page Two, there are new products and new opportunities for manufacturers and retailers everywhere. Page Three discusses the power of ‘live’ television events. It is an absolute way to get in front of your prospective audience. Page Four discusses how to improve customer retention on social media with four very basic steps for you to follow. After all, 80% of your future business will come from 20% of your existing customers.
Page Five discusses ‘How Data Is Defining The Future Of Media’. And, on Page Seven, the majority of online video views will occur on mobile. It is important for you to grab onto this and move forward with this information.
If you have any questions regarding your integrated marketing, feel free to call, or drop a line.

 

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By |July 17th, 2015|Media Notes Canonical|Comments Off on Consumers Want Brands That Help Restore Balance And Free Up Time

Emotions Drive Purchase Decisions… NOT Logic

Media Notes Canonical

Welcome to another of your personal edition of Media Notes Canonical 062915. Inside this week, the lead story brings out the latest Forrester Research regarding what needs to be used to drive purchase decision by consumers into Brick & Mortar. At CNA|SOPHIS, we have a big stake in this issue.

Besides that, Mobile is of significant importance to anyone in business today. On Page Two we cover six fundamentals of successful mobile engagement. The sixth is to be determined by you. You either have to buy into the decision to use Mobile or not. It’s your future.

On Page Three, ‘The Donald’ is at it again. On social media (Page Four), Facebook is closing in on YouTube for video viewers and advertisers. Are you there? On Page Five,  Huffington Post is launching 24-hour video network. Page Six is devoted to why you should advertising on the BIG screen. And finally on Page Seven, did you know consumers spend 85% of smartphone use on apps?

Here is hoping you find it a great read. Please have a terrific day, week and a better weekend. And, if we can assist you in your integrated marketing needs, please do not hesitate to contact us.

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By |June 30th, 2015|Media Notes Canonical|Comments Off on Emotions Drive Purchase Decisions… NOT Logic

Why Purchasers Still Prefer Brick-And-Mortar

Media Notes Canonical

In-Store Still Favored For Buying

Customer satisfaction may be down in the U.S. for brick-and-mortar retailers, but globally, the physical store is still the most popular purchase location. PricewaterhouseCoopers study gave this insight and more as our featured lead story in your personal edition of Media Notes Canonical 031115. On Page Two, D & B sees marketing technology as integral part of go-to market execution.

On Page Three, the question is asked: ‘As TV Viewers Time-Shift, What Is the Implication? If you use television for your brand, this is a Must-See article. And did you know, that nearly half of digital shoppers at the Top 10 retailers are mobile-only? Thats on Page Four.

In the Digital Now section, ‘How To Keep Millennials Interest In Content’ is explored. That’s on Page 5. And don’t forget Cinema. This is going to be a big year at the movies. Are you advertising in your local theaters? Finally, on Page Seven, ‘Mobile Advertising Best Practices’ is discussed.

And, if you need assistance in integrated marketing, just give us a call or drop us a note.

 

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By |March 13th, 2015|Media Notes Canonical|Comments Off on Why Purchasers Still Prefer Brick-And-Mortar

How Your Audience Chooses To Engage With You Determines What You Have To Do

Media Notes Canonical

It is your audience that chooses to engage with you. And this determines what you have to do to reach them. That is the lead in your personal edition of Media Notes Canonical 022215. You will also find real time retail will revolutionize shopping as we know it. You can find out all about that on Page Two.

On Page Three, Karen North noted that ‘We’ve become a participation culture. People don’t want to just sit back and consume media or experiences. They want to participate.’ On Page Four, LinkedIn ads now follow you around the web.

One of the big stories this week is that if you have no m-commerce site, your Google Search rank could be in jeopardy. Check it out on Page 5. And on Page 7, the social tipping point in m-commerce is discussed.

That and so much more is stuffed into your MNC this week.

And…if you need assistance in your integrated marketing, just give us a call.

 

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By |February 27th, 2015|Media Notes Canonical|Comments Off on How Your Audience Chooses To Engage With You Determines What You Have To Do

Consumers Don’t Think About Online or Offline. They’re just shopping.

Media Notes Canonical

Consumers do not think about online or offline. They are just shopping. It is something we all need to consider and this is our lead story in your personal edition of Media Notes Canonical 020815.

And for those new customers, many are turning to target Millennials. ‘The Quest for Millennials’ can be found on Page Two. In the meanwhile, cable TV viewership is declining. You can find out all about this on Page Three.

There is a solution as mobile/digital give you a powerful option. Check on this on Page 5. And to make sure you understand what is happening to apps this year, only 33% of U.S. mobile users will pay for apps. Check this story out on Page 7.

This and so much more including the BAFTA winners last night in London.

If you need assistance or just want to ask a question regarding your integrated marketing strategy, give us a call.

In the meantime, have a great day and a better week.

 

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By |February 11th, 2015|Media Notes Canonical|Comments Off on Consumers Don’t Think About Online or Offline. They’re just shopping.

Increase Brick & Mortar Traffic…Without Increasing Your Budget

Media Notes Canonical

RetailPositive™

One of the biggest problems that retail faces is the battle against decreasing comparative store traffic. In your personal edition of Media Notes Canonical 011615, that problem may be solved with the announcement of RetailPositive™, a program that has been worked on since 2012 and is now ready for retail use.

There is much, much more contained in this week’s edition but RetailPositive™ is the key and a must-read for anyone involved with retail.

If we can assist you with your integrated marketing needs, please do not hesitate to call, text, email or SKYPE.

 

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By |January 16th, 2015|Media Notes Canonical|Comments Off on Increase Brick & Mortar Traffic…Without Increasing Your Budget

Biggest Winners in 2015 Will Be Those Who Invest in Mobile

Media Notes Canonical

There is little question this is the Year of Mobile. As one of the leading mobile/digital consultancies, it is important for each and everyone of our clients. In this, your personal edition of Media Notes Canonical 010215, the lead story is about the biggest winners in 2015 will be those who invest in mobile. Mobile video becomes the ad format of choice that brands must adapt to now. You can find all about that on Page Two. Consumer passion is strengthened by brand social engagement. Check it out on Page Three.

While the majority of marketers see bigger budgets for the coming year (Page Four), Hershey chose SMS…not Beacons… for in-store engagement. Story on Page Seven.

These and so much more in this weeks MNC.

If you have any questions about your integrated marketing, give us a call.

 

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By |January 7th, 2015|Media Notes Canonical|Comments Off on Biggest Winners in 2015 Will Be Those Who Invest in Mobile

Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences

Media Notes Canonical

As we all prepare for 2015, mobile is the key word for business today. For retailers and brands, ‘Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ for in-store Experiences’ is the lead story in your personal edition of ‘Media Notes Canonical 121714’. If you lose her in the last-inch context, she walks out the physical and the virtual door. On Page Seven, ‘Mobile will revive and redefine context marketing’ primarily because brands as publishers are breaking the traditional mold to appeal to new audiences via mobile they never thought reachable and have become active participants in the daily lives of consumers and no longer interruptive voices.

Digital video viewers keep an eye on PCs. Why? Video consumption on any digital device will pass 200 million in 2015. That’s a lot of video. Check it out on Page Five.

Twitter & Foursquare are partnering to improve location in tweets. That’s on Page four.

And on Page Six, Guardians of Peace show cowards of Hollwood opines the latest in the SONY hack.

So much more in your personal issue of MNC. Hope you have a great day and a better weekend.

If you need assistance in integrated marketing, please do not hesitate to contact us.

 

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By |December 20th, 2014|Media Notes Canonical|Comments Off on Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences

45% Frequently Use Shopping Apps But 90% Use Mobile In Bed

Media Notes Canonical

As we are now into the ‘Selling Season’ of retail, the more we know about digital/mobile will propel retail to a powerful conclusion to 2014.

Did you know, 90% of mobile is handled from bed? It should give you a tip on when to reach the consumer during the next few weeks as we all push to build traffic and sales. That’s the lead story in you personal edition of Media Notes Canonical 120114. And, social media is pushing for all it is worth. On Page Four, Twitter is now inviting advertisers to create offers. On Page Five, as social media becomes one of the most important platforms for building traffic in brick & mortar facilities, there is a great discussion regarding ‘People Trust Other Consumers’.

So how did Black Friday online sales go? Check out that entire story on Page Seven.

We also present a unique story about how hackers cracked into Sony and download millions of films including those in theaters now and some that haven’t even premiered. That’s on Page Six. The Pay TV Market shrank in the third quarter. That’s on Page Three. All of this and more in your MNC.

 

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By |December 5th, 2014|Media Notes Canonical|Comments Off on 45% Frequently Use Shopping Apps But 90% Use Mobile In Bed

Nielsen Calls For Industry To Adopt New Ratings Standard

Media Notes Canonical

Nielsen has called for the industry to adopt new ratings standards. That on the surface is welcome news. But in reality, it is still not addressing the problem most brands and retailers need. It is the big issue of the week and we cover it in three pages beginning with Page One in your personal edition of Media Notes Canonical 111514.

We also cover a video network that is devoted to ‘all things’ home, which we have more than a little familiarity with, but now The New York Times thinks so as well. Check it out on Page Four.

One of our prospective clients asked a most interesting question this week. ‘Why do people go online?’. Check it out on Page Five.

If you are a television aficionado, one of the legends in the industry passed. He was the creator of, among other things, ‘Magnum P.I.’ and ‘Battlestar Galactica’. That’s on Page Six.

Finally, on Page Seven, see how Target is ramping up in-store mobile, again, something we are very familiar with.

Hope you have a great day and a better weekend.

 

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By |November 21st, 2014|Media Notes Canonical|Comments Off on Nielsen Calls For Industry To Adopt New Ratings Standard